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Revenue clarity for pool & roofing companies

Stop losing jobs
to disorganized
follow-up.

No guesswork. No lead leaks. Just a system.
We install the marketing and automation engine that turns ad spend into booked jobs — and makes every lead visible, every step of the way.

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Trusted by pool & roofing operators
across the US.

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Jobs Booked for Clients
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Pool & Roofing Only
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Average Return on Ad Spend
0
Speed-to-Lead Response Time
Who We Serve

Built for the trades that run on big-ticket jobs.

Pool and roofing are high-value, high-competition, and deeply seasonal. Generic marketing agencies don’t understand that. We do.

Pool Companies

New pool construction, renovation, and service routes. We fill your estimate pipeline and automate follow-up so no job opportunity goes cold.

Pool company growth →

Roofing Companies

Replacements, repairs, storm work, and inspections. We get you in front of homeowners the moment intent is highest — and close the loop fast.

Roofing company growth →
The Aura Trades System

Five steps to a predictable pipeline.

From first click to closed job — one connected system, fully visible.

01

Audit

We map where leads come from, where they leak, and what each dollar currently buys.

02

Design

We architect your full lead-to-job funnel — ads, landing pages, CRM, and automations.

03

Build

We build and integrate everything in one connected system with tracking from day one.

04

Launch

Go live with instant speed-to-lead, live dashboard, and campaigns running.

05

Optimize

Monthly calls, data-driven tweaks, and compounding results as we scale what works.

What’s Inside the System

Everything that turns ad spend into closed jobs.

Each piece plugs into one engine — not a pile of disconnected tactics.

Google & LSA Ads

Capture homeowners the moment they search for your service. Search, Local Services Ads, and map-pack — where the high-intent buyers are.

Meta & Social Ads

Demand-generation campaigns that put your brand in front of homeowners before they even know they need you — perfect for pool builds and seasonal roofing.

CRM & Lead Automation

Every lead gets an instant SMS or email reply within 60 seconds. Automated follow-up sequences that book the estimate — even when you’re on a job site.

High-Converting Landing Pages

Fast, mobile-first pages built around your offer. Click-to-call, estimate request forms, and trust signals that turn ad clicks into real leads.

Live Revenue Dashboard

One screen that shows every lead, every quote, and every closed job — updated in real time. You always know exactly what your marketing is producing.

Reviews & Referrals

Automated review requests after every job, and referral flows that turn happy customers into your lowest-cost lead source.

See the full system
Job Revenue Projector

See what a real system could do for your pipeline.

Drag the sliders. Watch what happens when leads stop leaking.

Projected monthly leads

125
at an optimized ~$24 cost per lead

Projected monthly revenue

$180,000
that’s a 60x return on ad spend

Illustrative estimate assuming an Aura-grade ~80% reduction in CPL for trades. Real results vary by market and offer.

The Aura Trades Effect

Drag to see what clarity looks like.

Before

Scattered leads, slow follow-up

Spreadsheets, missed calls, no tracking. Money in, no idea what comes out.
After

One system. Full visibility.

Every lead tracked, every follow-up automated, every dollar attributed.
What Clients Say

Operators who found their system.

Ready to stop guessing?

Get a free growth system audit.

We’ll map every place your current setup leaks leads and revenue — and show you the exact system to fix it.

Book a Free Audit
  • Full pipeline visibility
  • Automated lead follow-up
  • No lock-in contracts
For Pool Companies

Fill your estimate calendar.
Close more builds.

New construction, renovation, service routes. We build the system that keeps qualified homeowners flowing in — and makes sure not one of them waits 3 days for a callback.

Sound familiar?

The pool company problems we fix.

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Leads come in but you can’t follow up fast enough — you’re on a job site.

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Ad spend goes out every month but you can’t attribute a single job to it.

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Competitors dominate the local Google results and map pack.

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Slow season hits and there’s no system to reactivate past inquiries.

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No consistent review strategy — so prospects choose the competitor with more stars.

!

You have a CRM but the team doesn’t use it and leads fall through the cracks.

The Pool Growth System

What you get when you work with Aura Trades.

A connected pipeline that turns homeowner interest into booked estimates — automatically.

High-Intent Lead Generation

Google Search, LSA, and Meta campaigns dialed in for new pool builds and renovation — not tire-kickers.

  • Search & map-pack campaigns
  • Renovation & service route targeting
  • Pre-qualified intake forms

60-Second Speed-to-Lead

Every inbound lead gets an automated SMS and email reply within 60 seconds — even at 8pm on a Friday.

  • Instant reply & booking link
  • Multi-step nurture sequences
  • Dead-lead reactivation campaigns

Live Pipeline Dashboard

See every lead, estimate, and closed job in one screen. Know your ROAS, CPL, and close rate at any moment.

  • Real-time lead tracking
  • Revenue attribution by channel
  • Weekly automated reports
Get a pool company growth plan →

Ready to build a pipeline as solid as your pools?

Book a free audit. We’ll show you exactly where the leads are hiding — and what a system looks like for your market.

Book Your Free Audit
For Roofing Companies

More replacements.
Less chasing.
Full pipeline clarity.

Replacements, repairs, storm work, inspections. We install the system that gets you in front of homeowners first — and follows up automatically while your crew is on the roof.

Sound familiar?

The roofing problems we fix.

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Storm season floods you with calls you can’t track or follow up on fast enough.

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You’re running ads but can’t tell which channel actually booked the job.

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Canvassers get leads that go cold by the time anyone calls them back.

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Competitors dominate Google for “roof replacement near me” — you’re buried.

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Slow winters with no system to fill the pipeline before the season turns.

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Happy customers but no referral or review system to turn them into growth.

The Roofing Growth System

What you get when chaos becomes a system.

From first click to signed contract — fully tracked, fully automated.

Dominant Local Presence

Own the Google search, map pack, and LSA results for replacements and repairs in your service area — before the next storm hits.

  • Search, LSA & map-pack campaigns
  • Local SEO & GBP optimization
  • Storm-surge response activation

Automated Follow-Up That Closes

Every lead — web, phone, or canvass — enters one CRM. Instant reply, multi-step nurture, and appointment scheduling on autopilot.

  • 60-second speed-to-lead SMS/email
  • Estimate reminder sequences
  • Unsold-quote reactivation campaigns

Reviews & Referral Engine

Automated post-job review requests and referral flows that make your happiest customers your cheapest lead source.

  • Automated Google review requests
  • Referral campaign sequences
  • Reputation monitoring & reporting
Get a roofing growth plan →

Every storm is a revenue opportunity. Are you set up to capture it?

Book a free audit. We’ll show you exactly how your current setup is costing you jobs — and what the system looks like that fixes it.

Book Your Free Audit
Services

Not services.
A revenue operating system.

We don’t hand you disconnected tactics. We install the full stack — advertising, automation, CRM, tracking, and reporting — as one system that runs together and reports clearly.

Google Ads & LSA

Solves: missing high-intent searchers.
You get: search, LSA, and map campaigns that capture demand at the bottom of the funnel.

Meta & Social Ads

Solves: inconsistent demand between seasons.
You get: demand-generation campaigns that prime your market before they search.

Landing Pages & Funnels

Solves: ad clicks that never convert.
You get: fast, mobile-first pages built for estimate requests and calls.

CRM & Lead Automation

Solves: slow follow-up, cold leads, missed opportunities.
You get: 60-second speed-to-lead, nurture sequences, and reactivation campaigns.

Revenue Dashboard

Solves: flying blind on what your marketing produces.
You get: a live view of leads, quotes, closures, and ROAS by channel.

Reviews & Referrals

Solves: no reputation engine, no referral flow.
You get: automated post-job reviews and referral campaigns that compound over time.

Engagement Models

Flexible. Transparent. Always yours.

Every account, asset, and SOP belongs to you. You could fire us and keep running — that’s the point.

Foundation

System Build

One-time install for operators who want the machine built and handed off.

  • Full audit & system design
  • CRM setup & automations
  • Ad campaigns launched
  • Revenue dashboard live
  • 60-day optimization sprint
Request a Quote
Growth · Most Popular

Monthly Growth OS

Ongoing partnership. We run the system, optimize every month, and scale what works.

  • Everything in Foundation
  • Always-on campaign management
  • Monthly optimization calls
  • New creative every cycle
  • Live reporting & attribution
Request a Quote
Scale

Multi-Market Expansion

For operators ready to scale aggressively into new territories or service lines.

  • Multi-location campaigns
  • Advanced funnel architecture
  • Dedicated growth team
  • Custom dashboards & KPIs
Request a Quote

The Aura Trades approach

  • Full-funnel system, not individual tactics
  • Live dashboard — you always know your ROAS
  • 60-second automated speed-to-lead
  • You own every account and asset
  • Specialists in pool & roofing only

Generic marketing agencies

  • Run ads, ignore the rest of the funnel
  • Monthly PDF reports that tell you nothing
  • Leads sit for hours before a callback
  • Lock you into proprietary platforms
  • Serve every industry, master of none

You don’t need more ads. You need a better system.

Book a free audit and we’ll show you exactly how to turn your ad spend into visible, predictable job revenue.

Book a Free Audit
Results

Jobs don’t come from luck.
They come from systems.

Real results from pool and roofing operators who replaced guesswork with a machine.

Pool · Texas

Blue Horizon Pool Co.

Built a full-funnel system: Google + Meta ads, landing pages, CRM with 60-second speed-to-lead, and a live dashboard. Owner could finally see ROI by channel.

−61%
Cost Per Lead
+218%
Estimate Requests
4.4x
ROAS
“We went from spreadsheets to a live dashboard in 45 days. I can see every dollar.”— Owner, Blue Horizon
Roofing · Ohio

Summit Roofing Group

Deployed storm-trigger campaigns, automated follow-up for canvass leads, and a reactivation sequence on 800+ cold prospects from the prior year.

+186%
Leads
$212k
Reactivation Revenue
5.2x
ROAS
“Storm season used to be chaos. Now we have a playbook that activates the moment hail hits.”— GM, Summit Roofing
Pool · Florida

AquaCraft Custom Pools

Targeted high-intent new-pool searchers, built a pre-qualification intake form, and automated the nurture sequence for 60+ day sales cycles.

+142%
Qualified Leads
−44%
Unqualified Inquiries
3.9x
ROAS
“Lead quality went up dramatically. We’re not chasing price shoppers anymore.”— Founder, AquaCraft
Roofing · Georgia

Capital City Roofing

Overhauled Google Ads, launched LSA, built a review engine after job completion, and wired in a referral sequence. Grew review count from 12 to 94 in four months.

+312%
Google Reviews
−38%
Cost Per Job
4.7x
ROAS
“Reviews changed everything. We’re now the first call in our market.”— Owner, Capital City Roofing

Your next case study starts with a free audit.

We’ll map your pipeline, identify the leaks, and show you the exact system that fixes it.

Book Your Free Audit
About Aura Trades

We’re not a marketing agency.
We’re a revenue systems company.

Aura Trades is a division of Aura Marketing Solutions, purpose-built for pool and roofing contractors. We install the operating system that connects your advertising, CRM, follow-up, and reporting into one machine — then make that machine fully transparent.

We work best with

  • ✦ Operators serious about growth
  • ✦ Companies spending $2k+/mo on ads
  • ✦ Owners who want visibility, not reports
  • ✦ Teams ready to invest long-term

Not the right fit if you

  • ✕ Want a one-time quick fix
  • ✕ Aren’t ready to use a CRM
  • ✕ Need results in 7 days
  • ✕ Prefer a hands-off relationship

Our promise

You own everything. Always.

Every ad account, landing page, CRM workflow, and automation we build belongs to you. You could fire us on a Tuesday and keep the whole machine running. That’s not a risk — that’s the foundation of a real partnership.

Full system transparency — live dashboard always on
Pool & roofing specialists — not a generalist agency
No lock-in — earn the relationship every month
A division of Aura Marketing Solutions
The numbers
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Jobs Booked
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Pool & Roofing Only
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Average ROAS
0
Client Asset Ownership

Ready to build something you actually own?

Book a free audit. We’ll map your current setup, identify the leaks, and show you exactly what the system looks like.

Book Your Free Audit
Video Testimonials

Pool & roofing operators who got clarity.

Owners and GMs on dashboards, follow-up, and predictable job pipelines.

Want a pipeline like theirs?

Book a free audit — we'll map the leaks and show you the system that fixes them.

Book a Free Audit
Book a Free Audit

Let’s map your pipeline and find the leaks.

We’ll review your current ads, follow-up, and tracking — then show you exactly what a growth system looks like for your market. No pressure, just clarity.

What to expect

A 45-minute strategy session

We’ll look at your current setup together and leave you with a clear picture of what’s working, what’s leaking, and what the system looks like that fixes it.

  • Emailcontact@aurasolutionllc.com
  • Phone(260) 413-2877
  • Step 1We audit your ads, landing pages, and CRM.
  • Step 2We map where leads currently leak.
  • Step 3We show you your custom growth system design.
  • Step 4You decide if we build it together.

Aura Trades is a division of Aura Marketing Solutions — the growth systems company trusted by brands across 50+ industries.

Common Questions

Straight answers.

Yes, though you’ll see the fastest results if you have at least a small budget to start ($1,000+/month). We’ll design the system for where you are, and build toward a full growth engine over time.

Most clients see meaningful lead improvement within 30–60 days of launch. The CRM and automation layer often shows quick wins in the first two weeks — leads that would have gone cold start getting instant follow-up immediately.

We typically work within GoHighLevel for CRM and automation, paired with your existing ad accounts (Google, Meta). Everything integrates into your live dashboard. If you have an existing CRM you want to keep, we’ll assess compatibility on the audit call.

Yes — always. Every ad account, landing page, CRM workflow, automation, and SOP belongs to you. We believe the best client relationship is one where you could run without us. That transparency is why clients stay.

No lock-in. We operate on month-to-month retainers after the initial build phase. We earn the relationship every month by producing results. Most clients stay because the system delivers — not because they’re contractually obligated.

We work exclusively with pool and roofing companies. We understand seasonal swings, high-ticket sales cycles, job-site constraints on follow-up, and the specific ad strategies that work in the trades. A general agency learns your business; we already know it.